MasterCard launched a free NFT music pass during the annual NFT NYC conference to provide collectors with a range of benefits. This digital collection belongs to the MasterCard Artist Accelerator program launched in January this year.
The drop will occur on Polygon, and until the end of April, Mastercard music pass NFT can be minted completely free of charge.
Raja Rajamanal, MasterCard's chief marketing and communications officer, says such programs help users clearly understand and trust how digital assets and blockchains can be used.
He added that the Design Accelerator program is designed to deepen the experience of Web3 and music lovers.
Collectors with MasterCard licenses will have access to Ahead features such as artificial intelligence-based music generator applications and educational materials. In addition, they will have the opportunity to participate in a virtual show scheduled for June with artists in the company's accelerator program. For participating artists, the program is designed to help them learn how to use Web3 technology.
Rajamanal says this is the first NFT; they gave up as part of the accelerator, however, there may be the abilities of others since the participating artists learned to develop their own irreplaceable tokens. Although it's not their first NFT, it's quite interesting, and they like to combine form with function.
Earlier, MasterCard partnered with football coach Jose Mourinho to launch a collectible NFT. Mourinho was then the global ambassador for MasterCard. The company has also partnered with Web3 startup Hi and Polygon to create customizable debit cards, paired with NFT collectibles.
The accelerator will be attended by renowned artists, including Randy B singer Young Athena, Nigerian record artist LeriQ, Grammy Award winner Cocoa Sarai, musician Emily Vu and Latin Grammy nominated singer / songwriter Manu Manzu.
The project will include rapper and Zora programming director Latash á, Ledger chief experience officer Ian Rodger,Polygon business development director Brian Trunzo, producer / songwriter Tushar Apte and dancer and content creator Nife.
After a scheduled show with artists, Rajamanal shared that MasterCard is keen to continue to develop and test Web3.
Continue to explore Web3 tools and learn at the same time, he added. In addition, they will find new places, not only to innovate, but also to capture emerging technologies.